Conversion Rate Optimisation focuses on converting a larger percentage of your websites visitors into customers, thus, increasing the amount of revenue your website generates for your business. A well planned website has an overall goal or objective it wishes to meet, whether that’s getting a customer to buy, fill out a web form, subscribe to a newsletter or give you a call.
Conversion Rate Optimisation simply implements strategies to better help your website meet those objectives, this is done through improvements to; graphical elements, text lay-out, sales copy, calls to action, website navigation, customer grouping and click through flow which ultimately focus on conversion rate optimisation.
While you may feel the design of your website looks great and have probably become emotionally attached to it over the years, the fact is it could probably be converting a lot more of your websites visitors into customers. An average ecommerce website converts 2% of its visitors (if its lucky!), and a website looking for a visitor to fill out an enquiry form generally converts 4%-7% of its visitors to performing this action.
So lets break this down, a website selling babies toys gets 100 visitors (who are actively looking for babies toys), out of those 100 visitors only 2 will buy (if they are lucky) leaving 98 visitors walking away empty-handed, how so you ask?
The fact is that 99% of websites are never tested in the design faze of website development, meaning its almost like a stab in the dark if the site will achieve it’s objective. If you fit into this 99% of businesses, don’t worry its not all doom and gloom here, we can help and would actually love to!
